My Articles

Having previously trained in Economics I take a keen interest in the fundamental trends affecting the economy and society in general – as well as the cycle trade specifically. My writing draws upon classical theory from Economics, Marketing and Product Innovation as well as day-to-day experience in the cycle trade.

Recently I have been adding additional knowledge from the field of NeuroEconomics as well as additional reading in modern consumer psychology. See the bookshelf for details.

 

 


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