Having previously trained in Economics I take a keen interest in the fundamental trends affecting the economy and society in general – as well as the cycle trade specifically. My writing draws upon classical theory from Economics, Marketing and Product Innovation as well as day-to-day experience in the cycle trade.
Recently I have been adding additional knowledge from the field of NeuroEconomics as well as additional reading in modern consumer psychology. See the bookshelf for details.
Cyconomist 