Cyconomist

First published in July 2017 we look at the effect of visual communication in store. https://cyclingindustry.news/sales-agents-view-visualise-your-customers-in-store-journey-does-it-flow/

Published in April 2017 – how turning your retail business around may do the same for your profits. https://cyclingindustry.news/sales-agents-view-is-your-store-layout-back-to-front/

Published in Sept 2016. Please read my latest article here at  Cycling Industry News – Toxic Supply Chain

Published in June 2016. I wrote this article based on my observations of WH Smith over the last 10 years. They survived, so can you. Sales Agent’s view: 10 ways to design customer engagement into your bike shop

This was written in October 2015 and I wish I’d been wrong. There’s no next big thing, but lots of little things

Published in June 2015, a few things have changed since then…‘Showrooming is the least of your worries’

Published in April 2015. It still surprises me how Bicycle Retail largely ignore the humble shopping basket. http://www.bikebiz.com/news/read/sales-rep-s-view-boost-your-basket-spend-with-baskets/017748

Published in February 2015 this was a look ahead and a bit of a warning for the trade.What will we stock next year?

First published in Jan 2015, I think we are still pretty much in the same boat come September 2016. What to expect from bike consumers in 2015

Having previously trained in Economics I take a keen interest in the fundamental trends affecting the economy and society in general – as well as the cycle trade specifically. My writing draws upon classical theory from Economics, Marketing and Product Innovation as well as day-to-day experience in the cycle trade. Recently I have been adding … More My Articles