Independent Consultant for the UK Cycle Trade.
PROFILE – JOHN STYLES
For the last 20 years I have worked in the retail/wholesale distribution chain with companies like Palmer and Harvey, Parker Pen, Madison, Zyro and Windwave. I’ve been a Marketing Manager, Brand Manager, Product Manager and Area Sales Manager.
Nowadays I prefer to spend my time on the front line as an Independent Sales Agent covering London and the South East. I have run a couple of retail stores and have visited over 600 bicycle stores in the UK, plus a variety of stores in other countries including France, Spain, Holland, Belgium, the USA and Canada.
I spend most of my time on the road for my permanent clients. In addition I offer a range of ad hoc consulting services, including options for brands who are seeking UK distribution partners or advice on the UK market.
More importantly and have a keen eye for detail, no stone is un-turned.
I’m at home on a road bike, mountain bike or most recently, on an e-bike!
WHY HIRE ME?
With dozens of trade shows and industry events under my belt, I’m connected to majority of the UK cycle trade (retailers/distributors/brands/agents/media).
I hold a degree in Economics, post grad in Marketing and a Diploma in Product Design & Innovation.
I’ve sold pretty much every category in the cycle trade, in most cases with considerable success.
I’ve worked in-house, in Product, Brand & Marketing – now in Sales I can provide a helicopter / joined-up view.
I’ve seen pretty much every new cycling product or innovation under the sun – I don’t sugar the pill.
JOB ROLES AND KEY SKILLS
- Brand Manager (packaging design, pricing, perm and temp POS design, product launches)
- Product Manager (factory forecasting, range reviews, SKU analysis, range plans, plannograms)
- Marketing Manager (advertising, print, web, trade shows, consumer shows, planning, research)
- Account Manager (range presentations, merchandising, day-to-day sales, training, accounts)
- AVIVA/Commercial Union – Management Training, Marketing & Sales
- Palmer & Harvey – Marketing & Channel Management
- Parker Pen Co – Product Management & Brand Management
- Legends/Blacks/O’Neill – Retail Store Management
- Madison – Marketing Management
- Windwave – Marketing & Account Management
- Zyro – Account Management (London & South East)
- Solo – Regional Sales Management (Distributors and Agents across EU)
- Orbea – Area Management (London & South East)
BRANDS & COMPANIES EXPERIENCE
Corporate: WH Smith, Harrods, Walls, Ginsters, Nestle, Kerry Foods, Energiser, Lucozade
Bicycle: Colnago, Shimano, Park, Giro, Blackburn, FSA, BBB, Orbea, Solo
For my day-to-day agency – please visit my other website www.johnlstyles.co.uk